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WHY 99% OF ONLINE BUSINESSES FAIL—AND THE 1% STRATEGY THAT ACTUALLY WORKS

The Brutal Truth About Online Business

John Edwin
4 min readFeb 10, 2025

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Every day, thousands of people launch online businesses with dreams of financial freedom, passive income, and success. But here’s the harsh reality—99% of them fail.

Yes, you read that right. The vast majority of online businesses never make it past their first year. Some collapse within months. But why? And more importantly, what is the 1% strategy that actually works?

If you’re struggling with your online business or considering starting one, keep reading. This article will show you why most fail—and how you can be among the rare few who succeed.

The 5 Biggest Reasons Why Online Businesses Fail

1. Chasing Trends Instead of Solving Real Problems

Many online entrepreneurs jump on the latest fads—dropshipping, print-on-demand, affiliate marketing—without understanding what makes a business successful. They follow “get-rich-quick” schemes rather than solving an actual problem for real people.

Example:

In 2017, the fidget spinner craze exploded. Thousands of sellers flooded Amazon and Shopify with identical…

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John Edwin
John Edwin

Written by John Edwin

Prolific writer, public health specialist, and tech enthusiast with 12 books on Amazon. I craft stories and insights that inspire action and spark conversations

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