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The Secret Marketplaces Where People Buy and Sell Virtual Real Estate

John Edwin

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Imagine owning a piece of land where no one has ever walked, where the sun never sets, and where property values can skyrocket overnight. No, this isn’t some distant planet—it's the world of virtual real estate. Digital landowners are spending millions to buy plots of land in virtual worlds, hoping to cash in on the future of the metaverse.

While physical real estate follows well-known rules of supply and demand, virtual land operates on an entirely different plane—one fueled by blockchain, NFTs, and the promise of digital economies. But where exactly do people buy and sell these virtual properties? Let’s explore the secret marketplaces where this digital land rush is unfolding.

Where Virtual Land Is Bought and Sold

1. Decentraland Marketplace – The Pioneer

Decentraland, one of the first decentralized virtual worlds, has its own marketplace where users buy, sell, and rent land as NFTs. Each parcel of land is unique and has been sold for anywhere from a few hundred dollars to over $2 million. Big brands like Samsung and Sotheby’s have already bought land in Decentraland, making it a sought-after digital destination.

2. The Sandbox – The Celebrity Favorite

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