The Psychology of Social Media: How Likes and Shares Affect Our Self-Worth

In the early 21st century, social media emerged as a global phenomenon, transforming the way we communicate, share information, and even perceive ourselves. With platforms like Facebook, Instagram, Twitter, and TikTok at the forefront, social media has become an integral part of daily life for billions of people worldwide. But as these platforms have grown, so too has their impact on human psychology, particularly with respect to self-worth. The simple act of receiving likes, comments, and shares on posts has taken on a psychological significance that transcends mere digital interaction. In this story, we will explore the science behind how social media influences our self-worth, supported by research, real-life stories, and expert insights.

The Allure of Likes and Shares

At the heart of social media platforms are the systems of likes, shares, and comments—metrics that have come to symbolize approval and validation. When you post a picture on Instagram or share a thought on Twitter, you wait for that red heart, thumbs-up, or retweet. Each like feels like a small endorsement of your worth, creating a feedback loop that can become addictive.

This phenomenon is not random; it is rooted in the brain's reward system. Neuroscientists have found that receiving likes on social media activates the brain’s ventral striatum, a…