Starting a business is an exciting and rewarding journey. But the harsh reality is that 90% of startups fail, and the road to success is filled with obstacles.
While there are many reasons why startups don’t make it, there’s one critical mistake that can doom most businesses from the start.
This mistake is not a lack of funding, a flawed business idea, or even poor market conditions. It's something deeper, more insidious—and often overlooked.
In this article, we’ll reveal the one mistake that kills startups, and most importantly, how you can avoid it.
The Fatal Mistake: Failing to Understand the Market
Many entrepreneurs are driven by passion and excitement, but the fatal mistake they make is not understanding their market deeply enough before launching. According to a study by CB Insights, 42% of startups fail because there’s no market need for their product or service. This mistake is a killer because, without demand, no amount of innovation, marketing, or effort can save a business.
Why This Happens
1. Overconfidence in the Idea
Many founders believe their idea is so unique or revolutionary that customers will flock to it…
