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How to Influence Anyone (Ethically) Using 100-Year-Old Psychology Tricks
The Secret to Persuasion Is Older Than You Think
Have you ever wondered why some people effortlessly persuade others while others struggle to make their voices heard?
The truth is, persuasion is not about manipulation—it is about understanding human behavior and using it to create win-win situations.
For over a century, psychologists and behavioral scientists have studied what makes people say yes. These timeless principles, used by leaders, marketers, and negotiators, can help you become more persuasive without being deceptive or unethical.
Ready to unlock these 100-year-old psychology tricks? Let’s dive in.
1. The Reciprocity Principle
The Rule:
People feel obligated to return favors.
A 1970s study by psychologist Robert Cialdini showed that when waiters gave customers a free mint, tips increased by 14 percent. When they gave two mints, tips increased by 23 percent.
In real life, giving first—whether it is advice, a compliment, or help—makes others more likely to return the favor.
