The power of words is undeniable. Certain words have a psychological effect that compels people to respond positively. Whether you're persuading a client, asking for help, or encouraging teamwork, these 13 power words can make all the difference. Let’s explore each one with practical examples to help you understand their impact.
1. You
People are naturally drawn to words that make them feel personally involved. Addressing someone directly makes your message more engaging.
Example:
Instead of saying, "This product is great," say, "This product will help you save time and increase efficiency."
2. Free
Nothing grabs attention faster than the word "free." It triggers curiosity and a sense of gaining something valuable without a cost.
Example:
"Sign up today and get a free e-book on time management!"
3. Because
When you give people a reason, they’re more likely to comply. The word "because" justifies your request and appeals to logic.
Example:
"Can I borrow your charger because my phone is about to die?"